By Comcast -'s CEO nbcu - consistency in messages to the regulator must

Added: 22-01-2011
Author: Leonard Grace
Category: Wide-Band Internet

A recent hearing in front of the house on the proposed merger between Comcast and the two awards NBCU interesting and fear by the regulator on February 4, 2010. The fear seemed to come from what he regarded as inconsistencies in previous statements and Roberts, and Zucker, CEO of what is recognized in public meetings.

Robert's inconsistency

Especially, Senator Al Franken, (D-Minn.) called Comcast's Roberts to be inconsistent in Franken data privacy, legal access programs, while Comcast lawyers challenging these laws in the Federal Court.

Zucker's inconsistency

Congress Rick Boucher (D-VA)'s NBU questioned Zucker, who seemed himself to questions about Hulu, owned by NBCU, to prevent users from downloading Boxee Hulu content on TV. Zucker two are the details of an event that does not fit, say legislators this month that it was illegal to take content and Boxee Hulu initial information that the management did not want that content Hulu TV viewing experience.

Providing Consistent Message by the United

If the problem is the honesty in dealing with the number of regulators who will determine the final outcome of the merger and then the possibility of providing provisions to protect competition and market trends. The message has been clear and consistent. Bringing this issue to the February 4, 2010 should have been checked and external communication experts from both companies.

Rather than seem to be caught off-guard, all that should be the Executive were ready to explain these inconsistencies in the current and previous statements. When I changed my view issues from time to time for more research, it makes more sense for the leaders of these companies have agreed to make statements and give the reasons have changed their position. In addition, consistency in the two statements by the CEOs and their actions should the company merged into a single message. View (Top Issues in Comcast-NBCU)

Going Forward

With Comcast and NBCU resources, must be difficult to prepare adequately for trial and the implicit message the United Front and regulatory projects. Can be seen again Awkward previous statements that do not align your vision today, but with the honesty point of view and explain the reasons for inconsistencies change of heart would be more productive in the company's goals. Roberts all my messages, and it would Zucker consistency in messages and actions, openness, and speak directly to the keys of the kingdom.

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