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Will voip be a mass market product?


Added: 14-03-2010
Author: Patrizia
Category: VoIP
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Common thinking among market is that for every product that enters the market there must be objective, the need (real or created) that determines how the product must enter the consumer's life, which some people are more likely to go to, which is a niche to fill, and the most important ... certain things that he said, something other than what is stated below will need them. and it is the final issue: the price.

Depending on these products can not be avoided pattern more or less ready for some markets.

High technical equipment, the people who offer excellent quality and cost targets will be lucky elitarian markets, where price is not important (otherwise, if the price will be lower than what some people who can, do not reach their products) because it means luxury.

When a product ceases to be luxury and became a necessity, then the mass market is ready. Product can enter 60% of consumer life, with easy access to the best and improve the percent of new products in 200 .....

Imagine's VoIP market.

Before the recent work of the theory of social needs, a general purpose personal items from (social) behavior. We now know that these concepts are not entirely accurate.

NON-one would consider them.

In a system where people are free to choose among many options, a small part of the overall bid will get the amount of traffic that is not proportional (or attention, or income), even if there is no such system is actively working towards results. This has nothing to do with moral weakness, selling, or other psychological explanations. Very act of choosing, spread widely enough and freely enough, creates the power law distribution.

Now, thanks to a series of breakthroughs in network theory by researchers we know that the power law distribution of wear occurs in social systems where many people express their preferences among many options. We also know that, as the number of choices increase, Curve becomes more extreme. This is counter-intuitive search - most of us would expect to increase the number of smooth curves elections, but in fact, increase the size of the system increases the gap between the # 1 place with an average place.

In other words: give people the choice between mobile and desktop phones, and many people will choose what they think is easier, although the cost of treatment.

In the maintenance costs is the only one left for the benefit of fixed phone.

If the price is one of the desktop phone will disappear from the life of the average consumer (mass market consumer).

See how the freedom of choice can create an uneven distribution like that, consider a hypothetical population of thousands, each one of their favorite Selecting communication tools. For example, as one way system just took that everyone has the same opportunity like every type of phone. This distribution will be basically flat - most types of phones will have the same number of people who list as a favorite. Some will be more popular than average and less than a few, actually, but the statistical noise will. Most of the calls will be the average popularity, and Lows Highs and will not be much different from this average. In this system, as well as sound quality, access, device or arrangement unfortunate choices of others; no sharing, there is no choice of genres, no effects from marketing or recommendations from friends.

This is a mass market VoIP as dreamed and I predict more equipment manufacturers.

People would choose VoIP despite the fact that the systems are not intercommunicating, the available mobile phone's desktop only, most people who are not so flat rate DSL, and some even make a good relationship, (UP only one ...) and because VoIP just to cut costs.

Some errors of their assumptions:

  • Most people want to save the international calls

  • Most people use a cheap Flat rate connection

  • Most people know how to handle a computer or network, and resolve all problems that can occur later.


  • But it does not have to consider that:

  • Many people inside and a few calls after the international time.

  • Most people are cheap flat rate Internet

  • Most people are not IT experts.


  • In addition to those choices do affect one another. If we assume that each type of device selected for one user is more likely, and even the number of fractions, has been selected by another user, changes to the system.

    As Robert (mass market average of our customers) want to have a phone mfukoni, available almost anywhere, it is possible that she would like the same.

    VOIP is ready for the Mass Market?

    The answer may be No and Yes.

    VoIP is no more than provide a number of options available?

  • Price. The phone will be totally free of charge between two IP phones (and I believe that is when you try GREEEEAT)

  • Once considered sufficient satisfaction to be ref .. ck who f. Hacked us over the years ...


  • Do I need a VoIP phone # 1 spot on the Curve?

  • PORTABLE Phone that can be trusted not need millions of Hot Spot's to work.

  • A reliable, cheap prices average Internet connection anywhere for everybody.


  • If someone could put these patterns together, THEN VoIP would really have a chance to become # 1.

    See my website: or contact me http://www.worldonip.com patrizia@worldonip.com




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